Smart Consumer FAIL – Concealer for $410 per ounce


I’ve always thought of myself as a smart and frugal shopper. I read label, compare prices, look for coupon codes and special deals. I have no problem spending money on quality products that I will enjoy using.

I’ve been using the Covergirl Ready Set Gorgeous concealer for a few years now. It’s a great color for brightening, doesn’t crease and lasts most of the day.

Recently I went shopping at Ulta for a new concealer, maybe one with more coverage but the same brightening effect. What I walked away with, at the suggestion of the associate, was the Clinique Airbrush concealer in Fair for $20.50. That’s all fine and dandy although I did notice I had to use quite a bit to get the effect I wanted but whatever.

A couple of days ago I decided to look at the label on the Clinique concealer to give myself a rough estimate of how long it might last. 0.05oz. 0.05 oz? 0.05 oz!!! 0.05 oz for $20.50!!!

The Covergirl concealer is 0.37 oz for $7.99. That’s $21.59 per ounce.

The Maybelline Fit Me concealer is 0.23 oz $6.99. That’s $30.39 per ounce.

The Clinique Airbrush concealer is 0.05 oz for $20.50. That’s $410 per ounce! What?!?

Smart shopper fail on my part.

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